Our client is an award-winning independent travel and lifestyle rewards programme with over 10 million members and are constantly adding new ways for members to earn and redeem loyalty points across travel, hospitality, payments, and lifestyle categories. They wanted to modernise their existing IT technology stack in order to become India’s largest coalition loyalty programme, covering more than 80% of the customers’ daily spend categories.
The Challenge
The company went through a management change that nearly brought the organisation to a halt. Customers became inactive, with only 5% remaining active. They were at a loss as to how to reactivate the customers. So, how did we use new technology and data strategy to revitalise the business?
The Solution
We examined their existing technology stack and recommended which tech stack should be
kept and what should be retired, as well as new technologies to be introduced. We assisted them in creating a strategy to revive 95% of the existing dead data. In addition, we examined their data lakes and made recommendations on how to best use them for maximum output.
Outcome
We created a scalable platform technology strategy that will allow our client to reach 100 million customers using the platform within the next five years, while on boarding India’s leading anchor partners to their platform.
